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Sony has revealed two new RGB LED TVs, the Bravia 9 II and Bravia 7 II, which the company says offer better color volume than any Sony TV before. I went eyes-on.
The new 4K HDR TVs, which slot either side of the flagship Bravia 8 II OLED, are powered by Sony's proprietary RGB Backlight Master Drive Pro, which independently controls the individual red, green and blue LEDs in the backlight. (Geoff Morrison covered the True RGB backlight for CNET here.)
Read more: Best TVs of 2026
Sony says its version of RGB backlighting is superior to competitors like Hisense and Samsung, as the screen receives color information from both the LCD layer and the LEDs. The company says this leads both to the largest color volume in Sony's home TV history and better colors when viewed off-axis.
The TVs also feature some new design elements, including one seemingly borrowed from its own history. The first Bravia TVs had a glass bezel, and the new models have a transparent center stand, which is designed to refract light and hide the cords dangling behind it.
Meanwhile, the Bravia 9 II includes the anti-reflective Immersive Black Screen Pro coating and up-firing beam tweeters for better Dolby Atmos audio.
The Bravia 7 II is available now, while the Bravia 9 II is available for preorder, with Sony's site saying the TV will be available next week.
Bravia 9 II True RGB TV prices
- 65-inch: $3,600
- 75-inch: $4,600
- 85-inch: $6,500
- 115-inch: $31,000
Bravia 7 II True RGB TV prices
- 50-inch: $1,600
- 55-inch: $2,100
- 65-inch: $2,600
- 75-inch: $3,100
- 85-inch: $4,000
- 98-inch: $9,000
Eyes-on with the Bravia RGB TVs
The Sony Bravia 7 II 65-inch TV is a comparatively modest $2,600.
Ty Pendlebury/CNETI saw the Bravia RGB TVs in action, in both a theater environment and a lit room. Having now seen TVs from a number of competitors, I was particularly impressed by the black levels I saw in the Bravia 9 II demo. Unlike the others, though, there was no "this TV is for people who don't want OLED" qualification from the staff there -- the TV simply looked good. Sony representatives also showed the Bravia 9 II against its own reference OLED, and the color looked remarkably similar between the two.
I also watched the 115-inch monster, which is impressive, but it's worth noting that it doesn't have the anti-reflective coating of the other Bravia 9 IIs, and so in a lit room, it's going to catch a lot of light.
After making a splash at CES 2026, RGB backlights are the tech du jour, but it's not the only new color technology -- TCL has its competing Super Quantum Dot TVs, like the QM8L.
Stay tuned to CNET as I'll put these and other RGB televisions through the wringer in the near future.
