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Samsung is set to announce its latest folding phones, the Galaxy Z Fold 7, Galaxy Z Flip 7, and maybe a more affordable Galaxy Z Flip 7 FE, during its Galaxy Unpacked event. The summer event is also when Samsung typically announces its latest wearables, so expect to hear updates on the Galaxy Watch 8 series, too.
Samsung’s going to need to tell the world... again... why people should spend more on foldable phones. That means we may hear a bit more about added durability and new features that make the devices more compelling. And on the Fold front, maybe even a much thinner and lighter device than last year’s Galaxy Z Fold 6. But it all comes down to price, too. Can Samsung deliver more for less?
The event kicks off at 10AM ET on Wednesday, July 9th, and we’ll have all the news and our thoughts right here.
How to watch Samsung’s foldable-filled Unpacked event
Samsung is preparing to parade the latest Galaxy-branded foldables, wearables, and perhaps some other surprises at its summer Unpacked event tomorrow, July 9th. The show is expected to cap off months of leaks around the upcoming Galaxy Z Fold 7 and Z Flip 7 phones, as well as the lightly redesigned Galaxy Watch 8 series smartwatches.
Samsung will hold its latest Galaxy Unpacked event in New York City on Wednesday, July 9th, 2025, starting at 10AM ET / 7AM PT / 4PM CET. We’ll have hands-on coverage and analysis right here.
Specs leak for three Samsung foldables ahead of Wednesday’s Unpacked
With two days until the official launch, more details have leaked about the trio of foldable phones that Samsung is about to reveal. The latest leak details the screens, storage, batteries, and other core specs of the Galaxy Z Fold 7, Z Flip 7, and the new Z Flip 7 FE.
The new information comes from WinFuture’s Roland Quandt, who claims to have obtained official Samsung promotional materials for the new phones, which will be officially revealed at a Galaxy Unpacked event this Wednesday, July 9th.
Samsung is about to find out if Ultra is enough
I don’t often get asked about the phones I’m testing when I’m out and about, unless it’s a folding phone. Then I usually hear some version of the same thing: “Oh, I thought about getting one of those! But then I just got a [insert slab-style phone name here].” My anecdotal data matches the actual sales figures; there are many more people curious about folding phones than there are buyers of folding phones. Samsung would very much like that to not be the case, and, by all indications, it’s about to pull out all the stops at at its Unpacked event on July 9th. But is putting the Ultra name on a folding phone enough?
The weak sales are not for lack of trying — Samsung has been trying to sell us on foldables for a good chunk of the last decade, and Google also got in the game a couple of years ago. Motorola has had substantial success selling clamshell-style flip phones; Counterpoint Research found that the brand’s foldable market share grew 253 percent year-over-year in 2024. But that’s a bigger piece of a very small pie. TrendForce estimated that foldables made up just 1.5 percent of the overall smartphone market in 2024. In the US, Samsung was the earliest and loudest folding phone maker, but a half dozen iterations of folding phones hasn’t managed to make a significant dent.
