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Google’s annual hardware event kicks off today at 1PM ET, with announcements expected for four new Pixel 10 phones, the Pixel Watch 4, and a new budget pair of Buds 2A.
We’ve already rounded up what to expect from the show, plus a deeper dive into the biggest Pixel 10 leaks and rumors so far, so check those out if you want to know what’s coming. Meanwhile, Verge staffer Allison Johnson has argued that Google’s big job this year isn’t selling us on the idea that AI is great, it’s selling us on the idea that AI is great on our phones.
Otherwise, stay right here to watch the show and get all the news as it happens.
Read below for all of the news and updates from Made by Google 2025.
The Google Pixel 10 Pro Fold is the first fully dust-resistant foldable
Finally, a foldable to take to the beach. The Google Pixel 10 Pro Fold is official, matching last year’s starting MSRP of $1,799, and it comes with an IP68 rating. That means full water and dust resistance, which is something that no other foldable maker has figured out yet — and no small feat for a device with moving parts.
The 10 Pro Fold uses a new hinge with a gear-less design that Google says provides better protection against drops. It certainly feels sturdy, though it didn’t feel overly stiff when I unfolded and folded the phone back up again. The crease on the inner screen doesn’t look any more prominent to my eye, but I’m not usually bothered by the crease anyway.
The newest Pixels put generative AI right inside the camera
At The Verge, we like to ask “What is a photo?” when we’re trying to sort out real and unreal images — especially those taken with phone cameras. But I think there’s another question that we’ll want to add to the mix starting right now: what is a camera? With the introduction of the Pixel 10 Pro and Pro XL, that answer is more wild and complicated than ever, because generative AI isn’t just something you can use to edit a photo you’ve already taken; it’s baked right into the camera itself.
I’m talking about Pro Res Zoom, which is not to be confused with Apple’s ProRes video format or Google’s Super Res Zoom, so help us all. Pro Res Zoom kicks in when past 30x, all the way up to 100x digital zoom. Typically, the camera uses an algorithm to help fill in the gaps left by upscaling a small portion of your photo to the original resolution. Typically, the results look like hot garbage, especially when you get all the way to 75x or 100x, despite every camera maker’s best efforts over the past two decades. Pro Res Zoom aims to give you a usable image where you wouldn’t have gotten one before — and that’s where the diffusion model comes in.
Google signs Stephen Curry to pitch its Pixel, health, and AI gear
Google has brought NBA star Stephen Curry on board to help shape the company’s hardware, features, and AI services. The long-term partnership was announced today at the Made by Google event, with Curry joining the company as a “performance advisor” for Google’s Health, Pixel, and Cloud products, leaning into his athletic experience and expertise.
Part of Curry’s job will involve testing and providing feedback for Fitbit’s new personal health coach, sharing “coaching methods and philosophies” that can be used to improve the feature, according to Google’s press release. The health coach is a Gemini-based chatbot that generates customized workout routines and metric targets for Fitbit app users based on the health goals they’re working towards.
Made by Google: How to watch the Pixel 10 launch
Google is set to reveal its new flagship Pixel hardware at a Made by Google event today at 1PM ET / 10AM PT, when we’ll find out exactly what the company has in store with its expected Pixel 10 phones, Pixel Watch 4, and Pixel Buds 2A.
Will they include Qi2 magnetic charging? Is the 10 Pro Fold going to be the first IP68-rated foldable phone? And why on Earth has Google seemingly changed the Pixel Watch 4 to charge on its side?
Made by Google 2025: what to expect from Google’s new Pixel hardware
Google is gearing up to launch a new slate of Pixel devices at its Made by Google event this week, led by the flagship Pixel 10 phone line, with updated watches and earbuds expected to arrive, too.
This year’s Pixel line has been leaked extensively over the past few weeks, revealing just about everything we think the company will announce at tomorrow’s launch event, right down to colors, specs, and prices.
It’s Google’s turn to convince us to care about AI on our phones
Any way you look at it, Android is in the lead. Google has shipped actual AI features on phones. And I don’t mean a silly AI image generator or a tool to rewrite your email like Shakespeare. I mean stuff that’s actually useful: putting six different events from an email on my calendar in one fell swoop, or asking my AI to find something in my email. These things exist on Android, and Google’s annual Pixel launch event on August 20th, where it will unveil its new Pixel 10 phones, will no doubt underscore that fact.
But now comes the real question: does anybody care?
