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Google's AI is getting even more up close and personal with you. Gemini is getting a new personalization feature that lets the AI use information from your connected Google apps -- like Calendar, Photos and Gmail -- to make better-informed, more individually tailored answers, the company announced on Wednesday.
The personalization feature is in beta for paying Google AI Pro and Ultra subscribers in the US. Don't worry if you don't see it yet -- it's rolling out beginning on Wednesday and should be available for subscribers by the end of the week. It's compatible across the web, Android and iOS versions of Gemini for personal Google accounts (but not Workplace or Enterprise accounts). The feature will be available soon for free and for non-US users, and there's a planned integration with AI Mode in Search in the future.
Gemini has long been able to retrieve information from across your Google ecosystem, going back to 2023 when it was still called Bard. But this week's update gives Gemini the ability to use that information and reason. That means Gemini can answer your search queries using the whole sum of your data in Google apps, and it uses that to make more informed, personalized recommendations.
For example, if you were to ask Gemini what tires would be best for your car's specific make and model, the regular version of Gemini would be able to pull many different specs that could work. Gemini with personalization, by comparison, would use the information in your calendar and photos, understand that you have an interest in off-roading or camping trips and add a recommendation for all-terrain tires to the list. This is a real example from Josh Woodward, vice president of Gemini app and Google Labs, who has been using the personalization feature, and he said in a blog post that it's made his daily life easier.
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The benefit of connecting your Google apps, the company says, is that it can reason across diverse sources and retrieve specific details by "working across text, photos and video to provide uniquely tailored answers." This multimodal ability is important, since much of the important information in our lives is typically spread out among different formats -- PDFs, emails, photos, videos and more. The feature's advanced reasoning abilities are thanks to Gemini 3, the company's latest model that was built to handle more nuanced tasks.
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This feature is off by default, so you don't have to worry about Google automatically pulling in data from your other apps. You can decide what Google apps you want to connect to the personalization feature when you initially set it up; for example, you can decide to connect your Google Calendar and Photos, but not your Gmail.
Google will not use the entirety of your Gmail inbox or data from other connected apps to train its AI models, but the company can "train on limited info, like specific prompts in Gemini and the model's responses, to improve functionality over time," according to the blog post. This is in line with Gemini's overall privacy policy.
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