Skip the Lines and Shop These 85+ Early Black Friday Deals from Apple, Sony, Samsung and More

6 days ago 10

Black Friday is just about here, falling on Nov. 28, but that doesn't mean you need to wait until then to start shopping. There are actual deals to be had, not just fakes that were marked up in price last week. Your favorite retailers, including Amazon and Best Buy, have kicked off their earlyBlack Friday sales, marking down thousands of items from top tech brands ahead of the main event. There are even a few finds from our 2025 Readers' Choice list.

It's your chance to scoop up the good stuff ahead of the Black Friday and holiday rush. Get a head start on your holiday shopping with deals our team of CNET shopping experts have hunted down for you. We're doing the legwork of finding all the best early Black Friday deals to make sure you get what you want at the best price. Check out the top offers below on TVs, headphones, laptops and more.

Think of this page as your ultimate guide to finding the best Black Friday offers. We're keeping this page updated so you can take advantage of some of the best prices of the year.

Our favorite early Black Friday deals

TCL 98-inch Q55K QLED Google TV: $1,000

This massive smart TV offers vibrant QLED colors, stunning 4K clarity and impressive sound quality, essentially providing a home theater experience at a price that's within reach for most people -- especially with this enormous $1,500 discount.

Apple users, this tiny Bluetooth tracker can help you find your lost keys or wallet. And this four-pack can be yours at a great price.

This 45mm GPS smartwatch has an AMOLED display, fitness tracking, health metrics and a battery that lasts up to 14 days per charge. Grab it while it's back down to the lowest price we've seen for this model.

This product has been independently, editorially selected by our expert deals team. The company has paid for highlighted placement on this page.

HP 15.6-inch Chromebook laptop: $199

Whether for streaming or light gaming, this Chromebook -- priced at just over $200 -- is a bargain. The laptop can charge from zero to 50% in 45 minutes, and it has 64GB of storage and 16GB of RAM.

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Best early Black Friday TV and TV accessory deals

Sony 65-inch Bravia XR X90L 4K smart TV: $900

This Sony model is down by a big $300 with a 65-inch 4K screen. It has HDR10, HLG, Dolby Vision, a 120Hz frame rate, four HDMI inputs and Sony's XR Contrast Booster, which is great for getting deeper blacks and increased brightness.

Govee Envisual TV backlight T2: $75

This kit adds lights to the back of your TV that sync with whatever you're watching or playing. There are kits for multiple TV sizes on sale right now. 

Bose TV Speaker soundbar: $400

Add a whole new dimension of sound to your setup with this fantastic soundbar that's easy to set up and fantastic when in use.

TCL 75-inch QM6K Series 4K Google TV: $700

This 2025 TCL QM6K TV has a 4K QLED display with high-energy LED chips for superior brightness and Dolby Atmos spatial audio for immersive sound. It also impressed CNET reviewer TY Pendlebury, who praised it for featuring "some of the best picture quality, including great black levels, for an LCD-based TV." Other features include a gaming mode, Bluetooth connectivity and four HDMI ports.

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Best early Black Friday laptop and tablet deals

Apple MacBook Air M4 (13-inch): $749

The M4 MacBook Air is the latest model in Apple's lightweight lineup and our overall favorite laptop on the market right now. The basic 256GB model is $250 off, or you can get double the storage and still score a $250 discount. The 15-inch model is also on sale for those who prefer a larger display.

Apple M3 iPad Air (13-inch): $649

This lightweight tablet has a massive 13-inch display and delivers all the power most people need for basics like streaming, reading, games and social media.

Amazon Fire HD 10 tablet: $70

This is an excellent budget tablet that's now down to half price, making it even better value for money.

Asus ROG Strix G16: $1,490

This 16-inch gaming laptop has 16GB of RAM and a GeForce RTX 5060 along with a 1TB SSD. It's not top-end, but it's a very solid choice for pretty much everyone who wants to game on the go and still enjoy solid specs.

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Best early Black Friday headphone deals

If you want the sound quality of the AirPods Pro with the comfort and security of over-ear headphones, the AirPods Max are for you.

These Beats are some of our favorite over-ear headphones available at the moment. They're not noise-canceling, but do support lossless audio, boast solid voice-call performance and impressed our reviewers with their substantial 50-hour battery life. 

Bose Ultra Open earbuds: $199

Bose Ultra Open earbuds are not only supremely comfortable, but also have some of the best sound quality you could hope for, along with an amazing battery life and plenty of durability.

Bose QuietComfort Ultra earbuds: $249

Right now, you can grab Bose's second-generation QuietComfort Ultra earbuds for $249 at Amazon. That's a cool $50 off. CNET's audio expert David Carnoy says they offer "a comfortable, secure fit and feature superb noise canceling and excellent sound quality."

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Best early Black Friday home tech deals

Up to 60% off mattresses and bedding at Egohome

Egohome's early Black Friday sale is offering massive discounts on select products. Right now, you can score up to 60% off, plus an extra 20% with the CNET exclusive code EGOHOME20 at checkout. The sale runs from now through Dec. 10.

This product has been independently, editorially selected by our expert deals team. The company has paid for highlighted placement on this page.

Extra 20% off with code EGOHOME20

EcoFlow Delta 2 portable power station: $349

This 1,024-watt-hour power station is a great backup power source during inclement weather or when you're traveling off the grid. It has six AC outlets, two USB-C ports, four USB-A ports and more. You can also connect it with compatible solar panels.

Ecovacs Deebot T30S Combo: $450

T30S Combo is tied for first in our rankings of 2025's overall best robot vacuums. It's an all-in-one system with 11,000Pa of suction power and dual mop pads, as well as advanced object avoidance and hands-free voice control. Plus, the base station automatically empties the dustbin, cleans the mop pads and refills the water tank so there's minimal maintenance on your end.

Blink Outdoor 4 XR security cameras (6-pack): $185

This six-camera system can help you keep an eye on your whole property with two-way audio, 1080p resolution and motion alerts. It also includes a Sync Module XR for an extended range.

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When is Black Friday?

This year, Black Friday is Nov. 28. It always lands on the Friday after Thanksgiving, which falls on the fourth Thursday of November. There are hundreds of price cuts and sizable sales from the biggest online retailers already available. 

Which stores have Black Friday sales?

Almost all major retailers offer tons of deals and discounts for Black Friday. Think of companies like Amazon, Best Buy and Walmart, as well as more specialized retailers such as B&H Photo, GameStop and Dell. Major retailers, such as Target and Walmart, will offer online-only savings in addition to traditional in-person sales. Keep in mind that physical locations can also run out of stock, so there are pros and cons to shopping in-store and online. 

When do Black Friday sales start?

Technically, Black Friday sales tend to begin a few weeks ahead of Thanksgiving, with the pace increasing closer to the actual Black Friday. And with Cyber Week starting two days after Black Friday, you'll have more time to enjoy the savings from both events. 

Will tariffs interfere with Black Friday deals?

Lots of CNET readers are concerned about tariffs and how they could affect holiday shopping. It's certainly possible that tariffs could affect Black Friday sales, as we have seen some related price hikes, including on Nintendo Switch consoles. But that doesn't mean you can't find great deals on tech and other items. The best way to determine if you're getting a good deal is to track the item's price history before making a purchase. You can do this on sites like CamelCamelCamel and Price Tracker, or by using the Keepa browser extension. We've rounded up several useful shopping tools for you to check out, and we'll highlight the best deals we find throughout the event.

Are Black Friday deals only available in person?

Generally speaking, no. Black Friday focuses largely on tech, home and deals that exist separately both in person and online. As more shopping is done online, Black Friday and Cyber Monday have started to blend together a little. That doesn't mean all the deals are the same, but it does mean that finding new deals has become a greater challenge. 

Best Black Friday retailers

  • Amazon: One of the world's largest online retailers, Amazon offers massive discounts with significant savings on tech, home appliances, and smart home equipment. 
  • Walmart: Save big on televisions, laptops, appliances like refrigerators and more at Walmart's Black Friday event.
  • Best Buy: Black Friday is historically a great time to buy TVs, and Best Buy has you covered for that and more.
  • Home Depot: Eyeing home improvement tools? Home Depot has the best discounts on tools, appliances, and even grills.
  • Target: It may not be as big on Black Friday as other retailers, but Target does offer some great deals on toys, gifts and board games.

Why are they called Black Friday and Cyber Monday?

The term "black" has historically been used to denote distressing or calamitous events. The earliest known use of Black Friday for the Friday after Thanksgiving was to refer to the practice of workers calling in sick the day after Thanksgiving in the early 1950s. Around that same time, US police adopted the term to describe the traffic conditions during the first major holiday shopping date. 

After attempts to move to the term "Big Friday" failed, merchants attempted to ameliorate the term Black Friday in subsequent years, suggesting that its origin was not due to the terrible traffic the shopping spree created, but because the profit it generated put stores "back in the black" in financial terms. 

Then, in 2005, the National Retail Federation coined the term "Cyber Monday" because it had noticed a spike in online traffic the Monday following Thanksgiving. At the time, it was believed it was because people were making online purchases while they were at work following the holiday, so their kids couldn't see any gift purchases and because work computers typically had faster internet connections. There was some chatter about calling the date Black Monday or Blue Monday -- because hyperlinks are blue -- but eventually, everyone settled on the more futuristic-sounding Cyber Monday. In 2014, Cyber Monday became the biggest online shopping day in the country.

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