On Thursday, Samsung launched a desktop version of its web browser. Why bother putting its mobile browser on Windows? Well, the company offers a hint in describing Samsung Internet as "evolving from a PC browser that waits for input to an integrated AI platform." So, surprise, surprise: It's about AI.
As one would imagine, Samsung Internet on Windows supports cross-platform syncing of data like bookmarks, browsing history and autofill. The company says it also prioritizes privacy and security, offering standard features like tracker blocking and a privacy dashboard.
But those aren't likely the main reasons Samsung is launching a desktop web browser in 2025. (Incidentally, Samsung briefly launched Samsung Internet for Windows in 2024, before pulling it from the Microsoft Store without fanfare.) Instead, this launch appears to be about positioning it in the rapidly emerging landscape of AI browsers.
AI browsers have been all the rage lately. Samsung's move follows the launch of OpenAI's ChatGPT Atlas, Microsoft's Edge Copilot Mode updates, Opera Neon's early access and general availability for Perplexity's Comet browser. Samsung says its cross-platform browser will advance its "vision for ambient AI," anticipating your needs and offering more personalized assistance. If Samsung wants to be part of that fray, it makes sense for its software to be available on the desktop, too.
Samsung Internet is available (via a beta program) for Windows 11 and Windows 10 (version 1809 and up). You can sign up on the product page.
