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Samsung's S95H OLED, which debuted at CES 2026, is over a third brighter than before. Yet, there's one reason I chose it as my pick for Best TV for the Official Best of CES 2026 Awards.
At a preview event in Las Vegas, a Samsung representative informed me that the S95H features technology that prevents burn-in, allowing it to display static images without distortion. The S95H is also the first Samsung OLED TV to offer access to the Samsung Art Store, featuring a selection of up to 5,000 images. This combination of features would make the TV more attractive to people who want a Frame-type TV.
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Samsung says the S95H is up to 35% brighter than the previous model, the CNET Editors' Choice-winning S95F, while also featuring the company's Glare Free technology.
The Samsung S95H features an all-metal frame that replaces the former connection box.
Celso Bulgatti/CNETThe new bezel is all-metal and replaces the S95F's separate media connect box by enabling four HDMI inputs onboard. People can also add an extra Wireless One Connect box for a total of up to eight inputs. Additionally, the TV is designed to sit flush against the wall using the Zero Gap Wall Mount.
The anti-reflective coating of the S95H (right) and reflected lights on the older S95C (left).
Ty Pendlebury/CNETThe Samsung S95H also supports gaming, featuring VRR up to 165Hz, FreeSync Premium Pro, Nvidia G-Sync and the Samsung Game Bar.
I saw the S95H in action at the Samsung First Look event and was particularly impressed with its ability to show static images for extended periods. When paired with the increase in brightness, this TV has the potential to be even better than the S95F.
Pricing, sizes and availability are yet to be announced, but as it's a premium TV, it won't come cheap.
