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is a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more. Previously, she was a writer and editor at MUO.
Microsoft is launching a new feature in Copilot that will allow you to make purchases during conversations with the AI chatbot. Now, when you’re asking for suggestions about what kind of sneakers you should buy, Copilot can surface a checkout option for the product you choose directly inside the app.
An example shared by Microsoft shows someone using Copilot to search for a small lamp for their bedside table. The chatbot responds with a recommendation, along with a “Details” button for more information and a “Buy” option. Hitting the “Buy” button pulls up a checkout screen where you can enter shipping and payment information and confirm your purchase without visiting the retailer’s website.
It’s similar to the built-in checkout feature OpenAI has launched within ChatGPT and comes as part of a growing trend that has AI-powered agents shopping on a customer’s behalf. Google has launched agentic checkout in Search and AI Mode, while Perplexity’s AI-powered browser and chatbot can help users buy products, too, which Amazon isn’t very happy about.
Microsoft is rolling out in-chat checkouts on Copilot.com in the US, and it’s currently available with select retailers, including Urban Outfitters, Anthropologie, Ashley Furniture, and some Etsy sellers. PayPal, Stripe, and Shopify are working with Microsoft to power payments.
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