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The most attention-grabbing debut of the 2026 New York Auto Show is Hyundai' new Boulder Concept SUV. The classic upright, squared-off proportions are similar to Ford's Bronco and the upcoming Scout Traveller.
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The design study previews upcoming body-on-frame utility vehicles and pickup trucks that will be developed and built in the US with US-produced Hyundai steel.
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An auxilliary light bar is integrated into the concept's roof rack, adding to the overlanding aesthetic.
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Beefy 37-inch mud-terrain tires boost the SUV's ground clearance. A spare tire, mounted on the tailgate, completes the look and off-road capability.
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The tailgate features a double hinge design that allows it to swing open in either direction.
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Coach-style back doors swing backwards on rear hinges to grant unimpeded access to the cabin. The central door pulls keep the design simple and streamlined.
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Inside, the Boulder concept presents a chunky dashboard with hard-wearing materials.
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Rather than the expected massive display, the concept makes extensive use of physical controls.
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Three small screens complement a large head-up display that is projected across the base of the windshield.
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Check out our first look at the Boulder Concept SUV for even more details about what I think is the most American Hyundai of all time.
