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Want Google's biggest and best AI features? A new plan has them all, but with a steep price tag.
Read more: Google I/O Live Blog
At its annual I/O developers conference, the company debuted Google AI Ultra -- a subscription model that features the best models of its Gemini tool, early access to new video generation models, the highest usage limits in tools like NotebookLM, a prototype for managing AI agents and, as icing on the cake, a whopping 30 terabytes of storage.
For all of that, you'll pay a pretty penny. Google AI Ultra costs $250 a month (although the company is offering a deal of half off the first three months).
The plan is only available in the US to start, and it launches immediately.
Not ready to drop $3,000 a year on AI? Google is rebranding its existing AI Premium plan as Google AI Pro, which also offers new features. It stays at a modest $20 per year.
Here's what's included in the new Google AI plans.
What's in the Google AI Ultra plan?
The biggest component of Google AI Ultra is a maxed-out version of the company's Gemini app. It has the highest usage limits for the Deep Research function, along with the Veo 2 video generation model and early access to Veo 3. The subscription also includes the company's newest reasoning model, Deep Think in Gemini 2.5 pro. You'll also get immediate early access to Gemini in Chrome, which allows you to use Gemini to understand information based on the context of the current page you're on.
AI Ultra features access to Flow, Google's new AI filmmaking tool that also debuted at I/O. This tool allows you to create clips, scenes and movies with text and image prompts. AI Ultra gets you the highest limits for Flow. (The AI Pro plan also includes access to Flow, just with a limit of 100 generations per month.) It also includes the highest limits for Whisk, an AI image generator that allows you to turn photos into mashups, including Whisk Animate, which creates vivid eight-second videos.
Other features included in AI Ultra aren't necessarily AI-specific: You'll get access to YouTube Premium, including YouTube Music ad-free. It also includes 30TB worth of cloud storage.
While AI Ultra's $250 monthly price tag is high, compare it to the top-tier subscription plans from competing AI companies. OpenAI's Pro plan gives you the best of ChatGPT for $200 per month. Anthropic's Max plan starts at $100 per month for top Claude features.
What's in Google AI Pro?
The company's current AI Premium plan is being renamed AI Pro. The price remains $20 per month, but the new features include Flow's filmmaking capabilities and early access to Gemini in Chrome. These additions are also coming to the US first.
Google said it is also expanding free access to AI Pro for university students in Japan, Brazil, Indonesia and the United Kingdom. It's already available free for students in the US.
