- Get Ahead of the Game With These 30 Early Black Friday Deals Today
- Best Early Black Friday deals
- When is Black Friday?
- Which stores have Black Friday sales?
- When do Black Friday sales start?
- Are Black Friday deals only available in person?
- Best Black Friday retailers
- Why are they called Black Friday and Cyber Monday?
The holiday season may still be ahead of us, but early Black Friday deals are starting to trickle in from various retailers. This is your first opportunity to snag some of the year's deepest discounts. Whether you're getting ahead of the holiday gift game or are just treating yourself, now's the best time to start looking for deep discounts on top tech and more -- and we've done the legwork for you. From TVs and headphones to laptops, tablets and mattresses, don't miss out on your chance to beat the rush.
Think of this page as your ultimate guide to finding the best Black Friday offers. We'll keep this page updated all month long so you can take advantage of some of the best prices of the year.
Best Early Black Friday deals
These Beats are some of our favorite over-ear headphones available at the moment. They're not noise-canceling, but do support lossless audio, boast solid voice-call performance and impressed our reviewers with their substantial 50-hour battery life.
BlueAir makes some of the best air purifiers. This smart device stays on top of allergens and pollutants by auto-adjusting to its environment. Breathe in cleaner air with $50 off the regular price.
Bose QuietComfort Ultra earbuds: $129
According to CNET's resident audio expert, the Bose QuietComfort earbuds offer "a lot to like for the price," and they're even more likable at $50 off. They boast solid sound quality that lives up to the Bose reputation, and the sleek, stemless design provides a snug, comfortable fit (for most people).
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More early Black Friday deals:
- Roku Streaming Stick 4K: $40 (save $10). Get the Roku platform on almost any TV. This media streamer supports 4K, HDR and Dolby Vision. And it comes with a Roku voice remote.
- Samsung 75-inch Q6F QLED smart TV: $598 (save $300). This 2025 model with a massive screen just hit a new all-time low just in time for football season.
- Aqara U100 smart door lock: $130 (save $60 with Amazon Prime). This smart lock supports Apple's Home Key technology, Amazon's Alexa and more.
- Roku Streambar SE: $79 (save $21). Roku's 2-in-1 sound and streaming bar is over 30% off. CNET's David Carnoy recommends the Streambar SE from Roku as a "solid upgrade over most built-in TV speakers."
- Amazon Fire TV 40-inch 2-Series: $170 (save $80). This TV has an Alexa voice remote and is compact for playrooms, dens, offices and other small spaces.
- TP-Link Tapo smart Wi-Fi plug (3-pack): $30 (save $20). Not only can you save on these plugs, but you can also save on your electric bill with the Tapo app that lets you control when your plugs are on and off.
- Anker Soundcore Space A40 ANC earbuds: $50 (save $50 with Amazon Prime). With 50 hours of playtime and active noise canceling, these Amazon Prime members can save half on these buds.
- Sennheiser Momentum 4: $200 (save $250). A premium pair of ANC headphones for serious audiophiles. These also made our best headphones list.
- EarFun Wave Pro: $53 (save $27). With 80 hours of battery life, CNET's favorite noise-canceling headphones for budget-conscious users are now even more affordable.
- Nebula Cosmos 4K SE smart projector: $900 (save $400). This projector displays a massive 200-inch screen and has an impressive 1,800 ANSI lumens of brightness.
- Baseus Magsafe portable charger: $30 (save $30). Get this portable charger with a 10,000-mAh capacity and MagSafe design at a 50% discount.
- Starlink Mini Wi-Fi system: $300 (save $200). CNET expert Joe Supan called the Starlink Mini a "game-changer for travelers." It's perfect for those in remote areas too. All you have to do to get a Wi-Fi signal is place this outside and let it face the sky.
- Samsung Galaxy Tab A9 Plus 11-inch tablet: $180 (save $40). An affordable Android tablet that has a large 11-inch display and quad speakers for an excellent multimedia experience.
- Bissell Little Green carpet cleaner: $100 (save $34). Grab this viral carpet cleaner to tackle messes just about anywhere.
- Sperax walking pad: $150 (save $60). Get those steps in with this 3-in-1 portable walking pad. It fits anywhere, even under your desk, so you can multitask during long meetings.
When is Black Friday?
This year Black Friday is Nov. 28. It always lands on the Friday after Thanksgiving in the US, which falls on the fourth Thursday of November. There are hundreds of price cuts and sizable sales from the biggest online retailers already available.
Which stores have Black Friday sales?
Almost all major retailers offer tons of deals and discounts for Black Friday. Think of the likes of Amazon, Best Buy and Walmart, as well as more specialized retailers such as B&H Photo, GameStop and Dell. Major retailers, such as Target and Walmart, will be offering online-only savings as well as traditional in-person sales. Keep in mind physical locations can also run out of stock, so there are pros and cons to shopping in-store and online.
When do Black Friday sales start?
Technically, Black Friday sales tend to begin a few weeks ahead of Thanksgiving, ramping up closer to Black Friday. And with Cyber Week starting two days after Black Friday, you'll have more time to enjoy the savings from both events.
Are Black Friday deals only available in person?
Generally speaking, no. Black Friday focuses largely on tech, home and deals that exist separately both in person and online. As more and more shopping is done online, these Black Friday and Cyber Monday have started to blend together a little. That doesn't mean all of the deals are the same, but it does mean finding new deals has started to become a greater challenge.
Best Black Friday retailers
- Amazon: One of the biggest online retailers, Amazon has massive discounts with significant savings on tech, home appliances, and smart home equipment.
- Walmart: Save big on appliances like televisions, refrigerators, laptops, and more at Walmart's Black Friday event.
- Best Buy: Black Friday is historically a great time to buy TVs and Best Buy has you covered for that and more.
- The Home Depot: Eyeing home improvement tools? Home Depot has the best discounts on tools, appliances, and even grills.
- Target: Target may not be as big on Black Friday as other retailers but it does offer some great deals on toys, gifts and board games.
Why are they called Black Friday and Cyber Monday?
The term "black" has historically been used to denote distressing or calamitous events. The earliest known use of Black Friday for the Friday after Thanksgiving was to refer to the practice of workers calling in sick the day after Thanksgiving in the early 1950s. Around that same time, US police adopted the term to describe the traffic conditions during the first major holiday shopping date.
After attempts to move to the term "Big Friday" failed, merchants attempted to ameliorate the term Black Friday in subsequent years, suggesting that its origin was not due to the terrible traffic the shopping spree created, but because the profit it generated put stores "back in the black" in financial terms.
Then, in 2005, the National Retail Federation coined the term "Cyber Monday" because it had noticed a spike in online traffic the Monday following Thanksgiving. At the time, it was believed it was because people were making online purchases while they were at work following the holiday, so their kids couldn't see any gift purchases and because work computers typically had faster internet connections. There was some chatter about calling the date Black Monday or Blue Monday -- because hyperlinks are blue -- but eventually, everyone settled on the more futuristic-sounding Cyber Monday. In 2014, Cyber Monday became the biggest online shopping day in the country.