And perhaps some onstage toothbrushing is in order?
Screenshot by Cherlynn Low (Dyson)
Of all the products being shown off at IFA 2026 in Berlin this week, some spoke more to us than others. Dyson's CameraJet toothbrush-and-flosser combo stood out to us for a variety of reasons, both good and bad. Nobody wants a livestream of their mouth (and that's not the main selling point here), but surely everyone can appreciate a product meant to simplify the tedium of a daily oral hygiene routine? No? Just me? Alright then.
Dyson is also poised to unveil more gadgets in cleaning, purifying and beauty, at an event it's calling Dyson Unveiled. Our UK bureau chief Mat Smith is on the ground in Berlin, scouring the showfloors and various press events to give us his in-person impressions of all the new tech fare this week. Him and I will cover Dyson's event live here. The company's founder James Dyson is expected to start his presentation at 4:30PM CET, which is about 10:30AM ET. We'll be starting this liveblog just a bit before that, at about 9:30AM ET.
We're sure you'll have plenty of thoughts on Dyson and its announcements today, so feel free to share them with us by leaving a comment below and we'll do our best to answer them this morning.
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There's also the less expected stuff, like the hair styling tools, the handheld fans and now, the toothbrush. I even liked the Dyson Zone! Quick, before clicking that link or Googling (or asking AI). Does anyone here remember what that is?
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Alright, I'll stop giving you an IFA rundown. You're here for Dyson, ostensibly. I'm slightly embarrassed to admit I'm a fan of the company's products. Every time I go to a briefing or a demo, I'm impressed by the ways the people that work there think about cleaning. I'm a huge clean freak and hate grime. Lots of Dyson's tech really speak to me, particularly the ones that allow me to get rid of dirt without having to remove a dust chamber or bag.
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I was personally quite intrigued by all the accessories that Belkin announced today, especially as they look remarkably familiar. Some of the new chargers are very reminiscent of our favorite Anker laptop battery chargers, for instance...
Speaking of, Anker also had some new devices to show off, including its Soundcore Space 2 Pro headphones. I'll admit I got a bit confused because right after editing and publishing our story on Belkin's Soundform series of audio gear, I saw the Anker Soundcore news article on our home page and thought we had goofed and wrote duplicate stories. Luckily, it was just a case of brands names sounding way too similar.
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There's also been quite a lot of interesting devices out of IFA this year, like Xiaomi's new passport-style foldable. Mat checked it out at the show. Well, he was able to stare longingly at it from a distance, anyway. Here's all the details he was able to gather on the Xiaomi Pro 18 Fold so far. We'll have to wait till September 7 for the full reveal.
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Mat is making his way over to Dyson's event space as we speak, and while we wait for things to kick off, I'll take this time to remind you of what the company has already announced this week. It's something called the CameraJet. And from the name alone you might not guess that it's a toothbrush-flosser-combo. Or maybe you might, you clever person you.
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Good morning everyone and welcome to our liveblog of today's Dyson Unveiled event. It's all taking place at IFA 2026 in Berlin, and while there have been many other press conferences from the show so far, the timing hasn't really worked out. But this one starts in the late afternoon in Berlin, which is prime morning hours here on East coast of America.
