CES 2026 is still a day away from officially opening, but Sunday, January 4, delivered the first real wave of news. As has become tradition, the pre-show slate set the tone for the week ahead, anchored by Samsung’s annual First Look press conference and CES Unveiled, the latter of which where hundreds of companies previewed products before the show floor opens on January 6.
Samsung once again dominated the early conversation with its First Look event, using the stage to outline how it sees AI shaping everything from TVs to home appliances in the year ahead. Rather than focusing on individual specs, Samsung framed its 2026 lineup around adaptive experiences, with screens and devices designed to respond more intelligently to their environment and the people using them. TVs remained the centerpiece, with updates like the new 130-inch Micro RGB model aimed at improving picture quality, content discovery and personalization through AI-driven tools.
Among the more concrete pieces of tech tied to Samsung’s CES run was The Freestyle+, a successor to the company’s portable projector that doubles down on AI-powered picture optimization, brighter output and smarter calibration for different surfaces. The unit also supports immersive audio features and syncs with Samsung’s soundbars for a more complete entertainment package. The company further bolstered its audio portfolio with the new Music Studio wireless speakers, which offer an eye-catching design.
Samsung’s broader display strategy was also on show: Samsung Display revealed next-generation QD-OLED panels capable of peak brightness up to 4,500 nits, which are expected to be used in TVs and monitors that debut on the show floor, and introduced new concepts illustrating how OLED tech can blend into future AI-enhanced lifestyles.
Software also played a role in Samsung’s early messaging. The company confirmed that Google Photos will be coming to Samsung TVs later this year, bringing photo libraries and Memories directly into the living room. It’s the kind of addition that doesn’t grab headlines in the same way as new hardware, but it’s exactly the type of update that quietly shapes how people actually use their TVs regularly.
Outside of Samsung’s event, CES Unveiled — the convention’s kickoff mini-show — offered an early look at what smaller companies and startups are bringing to Las Vegas this year. The show floor was packed with a familiar mix of near-ready consumer products and more experimental ideas, spanning robotics, smart home gear, health tech and personal electronics. Companion-style robots, updated AR glasses and AI-powered household gadgets were common sights, reflecting broader trends that are likely to show up repeatedly across the main halls this week.
Unveiled is rarely about big-name launches, but it often reveals where the industry’s attention is drifting. This year, that meant a noticeable emphasis on AI-assisted hardware that blends into everyday routines, whether that’s home devices designed to act more autonomously or personal tech that prioritizes context and convenience over raw performance.
LG also kicked off its pre-show efforts with some notable display news that’s certain to shape conversations on the CES floor. The company reintroduced its ultra-thin Wallpaper OLED evo W6 TV, a panel that sits just 9mm deep and can be mounted flush against a wall, boasting improvements in brightness and color accuracy with Hyper Radiant Color Technology and support for FreeSync and G-Sync.
LG's 2026 Wallpaper wireless OLED TV (Devindra Hardawar for Engadget)
LG’s display lineup extends into the PC space too, where the division plans to debut a 27-inch OLED gaming panel hitting a 720Hz refresh rate and response times as low as 0.02 ms. On the lifestyle front, the Gallery TV aims to compete more directly with Samsung’s art-style screens by combining a specialized anti-glare panel with an expanding Gallery+ service that brings thousands of artworks to the living room.
Some CES-related announcements also landed ahead of Sunday, underscoring how stretched the show’s news cycle has become. Samsung and LG both shared display and ecosystem updates in the days leading up to January 4, ensuring their products were already part of the CES conversation before pre-show events even began.
Sunday’s announcements served as a clear warm-up for what’s coming next. Monday, January 5, marks the start of press day, when major companies will take the stage for individual conferences and a large number of embargoes are expected to lift. Then, on Tuesday, January 6, CES officially opens its doors, shifting the focus from presentations to hands-on demos and real-world impressions.
We’ll be updating this recap as more news breaks, but if Sunday was any indication, CES 2026 is already moving fast — and the show hasn’t even started yet.
