It’s hard to imagine a world without smartphones, but when Apple launched the first iPhone in 2007, it was no guaranteed success. In fact, a smorgasbord of haters was predicting it would fail badly. Oops!
The CNET Group brands — CNET, Lifehacker, Mashable, PCMag, Popular Science and ZDNET — have been covering Apple news and product releases for combined centuries. We were there when Apple announced the MacBook switch to Intel chips in 2005 and when Tim Cook first introduced the Apple Watch as “one more thing” back in April 2015.
As Apple prepares more groundbreaking announcements for its Sept. 9 fall live event, the whole CNET Group is looking back at the most critical coverage moments for the tech giant and what its history might tell us about what comes next.
- Aug. 26: Was the 6S really the peak iPhone? (from Mashable, 2017)
- Aug. 25: The Risky Bet That Saved the Mac: A Look Back at Apple’s Secretive Switch to Intel Chips (from PCMag, 2005)
- Aug. 24: It Took Apple 8 Years to Listen to Me and Add This Killer Feature to the Apple TV (from CNET, 2017)
Check us out every day through the September Apple event and beyond for an “Apple a Day” highlight from the past. And if you think you know what Apple will do at that event, be sure to enter our Big Guessing Game contest for a chance to win a new Apple Watch.

5 hours ago
4















































