Apple at 50: a visual history

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This is part of our package about Apple’s 50th anniversary, read more here.

It’s difficult to picture a world without Apple. The company’s influence at the heart of technology and culture is so profound that even the era before the iPhone can now seem like a distant memory — and Apple existed more than 30 years before the iPhone.

So, on Apple’s 50th anniversary, here’s a trip down memory lane. Back when Steve Jobs was wearing a bow tie. Back in 1984, when, on behalf of the Macintosh revolution, a woman defiantly threw a sledgehammer at the face of IBM. Back when iMacs were beautiful giants with tinted plastic cases. Even back when, not so long ago, people were eagerly lining up outside of stores to be the first to get their hands on Apple’s latest and greatest devices.

Apple’s journey from rebel startup to global domination has been as colorful as its gadgets. Let’s take a closer look.

Image: macmothership.com

Image: macmothership.com

Image: macmothership.com

Apple Computer cofounder Steve Wozniak holding his Apple Macintosh PowerBook computer as he jubilantly leads a line of a dozen sixth and seventh graders carrying computers that he bought for them during his after-school computer class on October 22nd, 1993.

Billboards for Apple computers and the movie Forces of Nature are seen on Sunset Boulevard in Hollywood on February 10th, 1999.

Customers arriving to the Grand Opening of the Apple Store at Fashion Island in Newport Beach were greeted by cheers and high-fives by Apple employees on November 11th, 2001.

A young boy showed his enthusiasm for Apple computers by shaving the Apple logo into his hair for the grand opening of Apple’s new flagship store on Fifth Avenue and 59th Street in New York City on May 19th, 2006.

An Atech Flash Technology iPod player dock and toilet tissue dispenser is seen on display at the Macworld Conference and Expo, January 13th, 2006, in San Francisco. iPod accessories were popular at Macworld. Apple Computer sold reportedly 14 million iPods during the 2005 holiday sales quarter.

A person rides his skateboard past posters advertising Apple’s iPod on May 3, 2006 in San Francisco, California.

Graham Gilbert, 22, a student from Manchester, waits under an umbrella in first place in the queue for a new iPhone outside the Apple Store on Regent Street, central London, on Thursday, November 8th, 2007. Fans desperate to get their hands on new iPhones started queuing more than 24 hours before the iPhone went on sale.

Store employees cheer and greet customers at Apple Inc.’s new flagship store in Shanghai, China, on 10 July, 2010. Apple is one of the few multinationals that truly dominates its market in China with a command of premium profits, as its products are flying off the shelf and it is quickly expanding its Apple Store network across the country.

Apple CEO Steve Jobs holds up an Apple iPhone at the Macworld Conference on January 9th, 2007, in San Francisco. On Sunday, July 16th, 2023, a first-generation iPhone sold at auction for $190,373, almost 380 times its original price of $499 when the device went for sale in 2007.

A memorial shrine for Steve Jobs grows as hundreds of mourners pay their respects at Apple headquarters in Cupertino, California, on Thursday, October 6th, 2011.

People wait in a queue to test out the new Apple Watch at a store in Hong Kong on April 10th, 2015.

Apple retail employees applaud as they welcome customers during the opening of the first Apple flagship store in Mumbai, India, on Tuesday, April 18th, 2023.

Protesters hold up signs outside of the Fifth Avenue Apple Store on new products launch day on September 20th, 2024, in New York City. Apple CEO Tim Cook was in attendance at the opening of the Fifth Avenue Apple Store for the release of the new iPhone 16 lineup, Apple Watch Series 10, the new black titanium Apple Watch Ultra 2, AirPods 4, and new colors for the AirPods Max.

A worker dusts an Apple sign during an Apple event in New York on March 4th, 2026. Apple unveiled a slate of new products, including the $599 MacBook Neo — its first true low-end laptop — and the iPhone 17e.

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